"The CMA's report noted that news publishers have suffered a drop in traffic since Google rolled out its AI Overviews - summaries that appear at the top of some search queries - because fewer users are clicking through to the original articles. The watchdog said Google should give publishers "meaningful choice" over how their content is used in AI-generated responses; be more transparent about the process; and properly cite content used in AI results."
"Google said it was looking forward to engaging with the watchdog and would continue discussions with website owners. "We're now exploring updates to our controls to let sites specifically opt out of Search generative AI features," Ron Eden, Google's principal for product management, said in a blog post. "Our goal is to protect the helpfulness of Search for people who want information quickly, while also giving websites the right tools to manage their content.""
"The CMA also recommended that Google rank its search results fairly, and not give priority to websites that have advertising or other business deals with Google. Will Hayter, the CMA's executive director for digital markets, said in a blog post that the measures would support the "long-term sustainability" of publishers and "help people verify sources in AI-generated results and build trust in what they see.""
Britain's Competition and Markets Authority proposed that Google allow publishers and creators to opt out of having their online content scraped to produce AI-generated Search overviews. The CMA cited drops in traffic to news publishers after AI Overviews reduced click-throughs to original articles. The proposals call for meaningful choice for publishers, greater transparency about how content is used, and proper citation in AI results. The CMA also recommended that Google rank search results fairly and avoid prioritizing sites with advertising or business deals. Google said it will engage with the watchdog and is exploring opt-out controls.
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