Search interest in UK retail investing shifted markedly over the past 12 months. Searches for crypto trading fell by as much as 43% and forex queries dropped 33%. Interest in stock trading rose 72% while bond-trading searches climbed 63%, and searches for space-related investments surged 141%. Contributing factors include high-profile crypto exchange collapses such as FTX in 2022, tighter FCA rules on crypto advertising and derivatives, and fraud concerns—the City of London Police reported 66% of 2024 investment fraud reports related to crypto. Investors appear more cautious amid geopolitical and economic uncertainty while seeking stable instruments and growth sectors like space.
New research reveals a surprising shift in online search interest from the much-hyped crypto market as UK investors embrace stability and the final frontier. Brits appear to be turning their backs on the flashiest corners of finance. Investing.co.uk dug into search trends over the last 12 months using data from Keywordtool.io and discovered crypto and forex trading might be losing their appeal, while interest in stocks, bonds, and even space exploration is on the rise.
Searches related to crypto trading have fallen by as much as 43% in the last year. This will come as a surprise to many given that social media still feels packed with 'crypto bros' flaunting their Lamborghinis. Equally, queries related to foreign exchange trading - the buying and selling of currencies like the British pound and US dollar - are down 33%. In sharp contrast, interest in stock trading is up 72%, while searches related to bond trading have climbed 63%. Most eye-catching of all, searches for space-related investments have shot up by 141%.
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