UK consumer confidence has sharply dropped, reaching its lowest point since December 2022, driven by increasing economic strain from Trumpâs tariffs, the Ukraine war, and multiple domestic tax hikes. The latest Which? tracker shows a seven-point fall to -53, with 64% of surveyed individuals predicting worsening economic conditions. A notable number of households are struggling: 1.9 million missed essential payments in April, with 46% forced to adjust finances due to rising costs of living. This bleak outlook reflects deepening anxiety about personal and national finances amid ongoing global uncertainties.
Consumer confidence in the UK has plummeted to its lowest since December 2022, heavily influenced by global events like Trump's tariffs and the Ukraine war.
The latest confidence tracker indicates a plummet of seven points to -53, with 64% of the public believing the economy will worsen.
With high utility bills and rising taxes, the financial outlook for British households continues to decline, leading to 1.9 million missing essential payments.
A staggering 46% of households are making financial adjustments to manage basic costs, highlighting the ongoing economic strain faced by UK consumers.
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