The article highlights the trends in digital news consumption in Ireland, revealing a notable increase in paid subscriptions, especially among the 35-44 age demographic. Notably, the Irish Independent leads in subscriptions with 36%, followed closely by The Irish Times. While interest in news remains strong, at 56%, it has decreased from peak levels during the pandemic. The trust in news is notably higher in Ireland at 50%. Traditional media brands continue to earn significant trust, with RTÉ News and The Irish Times ranking high. Smartphones are the primary device for news consumption, used by 77% of respondents.
Smartphones continue to be the devices people most often use to get their news, at 77pc. Over the last decade, the number of people using tablets to get their news has remained the same.
Dr. Dawn Wheatley from Dublin City University stated, 'The slight bump over the past year provides some optimism for news producers as the figure had stagnated since 2021.'
The survey indicates that 56pc of people in Ireland express interest in news, the highest since 2022 but lower than during the Covid pandemic peak.
With a 50pc trust rate in news, Irish respondents exceed trust levels of their UK (35pc) and US (30pc) counterparts.
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