"I think it would be a very terrifying time to be a publisher whose entire web traffic was dependent on Facebook. Facebook is moving into a world which has designs on how publishers should publish and that is problematic. We're in a fortunate position where we can use Facebook as a channel but ultimately we are dealing with our customers direct and we're dealing with them in our apps. So while social media is a big driver to get our stories out, to get discoverability, if it was the only thing we did we'd be struggling as a business."
"confirms that customers will pay for digital content"
Digital subscribers at The Sun rose 120 percent from 102,000 after the paywall launched in August 2013, with most users paying £7.99 per month for a digital bundle. Overall paid readership, including ABC October figures of 1.98 million, fell by 2.2 percent, leaving total paid readership decline unresolved. The editor said the subscriber surge is a promising start compared with an eight percent annual decline in the middle/popular sector. The chief marketing officer warned that Facebook's move toward in-app publishing threatens publishers reliant on Facebook for traffic, while The Sun emphasizes direct relationships via its apps.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]