UK ministers are criticized for neglecting the funding crisis affecting key soft power institutions like the BBC World Service and the British Council. With China and Russia increasing their efforts in global influence, warnings from the soft power council suggest the UK's position is at risk. Vivienne Stern, a council member, emphasized the need for active maintenance of this influence, while Tristram Hunt highlighted the British Council's crisis instigated by a significant government loan. Cuts to funding could exacerbate these challenges, jeopardizing the UK's cultural and educational global relations.
We've got this position which we have inherited, which we believe to be our divine right—it's not, she said. You have to work to maintain it.
The British Council, which boosts Britain's cultural and educational relations overseas, was facing an existential crisis exacerbated by a 200m Covid-era government loan.
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