"One company removed from the platform is C'est La Vie, which claimed to be a longstanding jewellery retailer run by Patrick and Eileen in Birmingham but had a returns address in China. Mabel & Daisy, which used AI generated pictures of a mother and daughter and claimed to sell "timeless clothing" from a shop in Bristol, has also been removed from the platform after it was exposed for selling cheap items from a base in Hong Kong."
"Meta said it had removed content by six companies, flagged by the BBC, which claimed to be based in England but were shipping cheap goods in from Asia. Other companies Meta says it is taking action against are clothing firms Sylvia & Grace, Chester & Claire, Harrison & Hayes and Olyndra London, as well as accessories business Omelia & Oliver Jewels."
More than 60 people reported being duped by sellers using AI-generated adverts that posed as family-run UK businesses to lure shoppers. Ads appeared on Facebook and Instagram. Consumer guide Which? said businesses were using the platforms to "spread their lies furthest and widest". Meta removed content by six companies that claimed to be based in England but shipped cheap goods from Asia. Meta said it does not allow fraudulent activity and works closely with Stop Scams UK. Examples include C'est La Vie, which listed a returns address in China, and Mabel & Daisy, which used AI images and operated from Hong Kong. Several other firms cited have one-star Trustpilot reviews and hundreds of customer complaints about shoddy goods.
Read at www.bbc.com
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