Following King Charles III's introduction of a Lagotto Romagnolo puppy named Snuff into his family, interest in the breed surged remarkably, with a 723% spike in searches. The Lagotto Romagnolo, a breed recognized by The Kennel Club since 1991, gained fame for its truffle-hunting abilities and was previously relatively obscure. Experts believe that Snuff's presence in the royal household will mirror past surges in popularity for other breeds, like the late Queen's Corgis, which gained attention during key moments. It’s also noted for its suitability to the King’s active lifestyle.
'The Lagotto Romagnolo is a wonderful breed and seems to be very well suited to His Majesty the King, who enjoys truffle hunting and an active lifestyle, which this breed is perfectly suited for.'
'It is highly likely that Snuff's arrival in the royal household will boost interest in the breed. The late Queen's Pembrokeshire Corgi famously peaked in popularity at key moments in the spotlight, such as after the coronation and following its moment in TV series The Crown.'
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