Jeremy Clarkson's latest beer advert for Hawkstone lager, featuring an explicit performance by a choir of British farmers, was banned by UK advertising regulators. Despite Clarkson calling it his most expensive and heartfelt ad, regulators deemed the language non-compliant with advertising standards, leading to its withdrawal from broadcasts. Clarkson criticized the regulators for stifling creativity, questioning the lack of common sense in their decision. Following this controversy, viewers expressed mixed feelings about the tone of the latest season of Clarkson's Farm on Prime Video.
I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. The fun police in their beige offices have decided that the public can't be trusted to watch it.
It's a cock-up, as usual. Apparently, it's 'not compliant'. With what, I have no idea. Common sense?
If the regulators won't let the people see it, then perhaps the newspapers will. I'm asking every editor in the country: will you publish my banned ad?
The final episodes of Clarkson's Farm Season 4 dropped on Prime Video, with many fans expressing disappointment at the show's darker, more downbeat tone.
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