"Strong interest in horse racing is there Horse racing is a classic, traditional sporting fascination in Britain. It has mass appeal, especially when the major meets come around. The interest in these has even created an audience ready to experience the sport beyond the tracks. This is why you can play Slingo Racing online now, as it's been made to meet demand."
"The game that's already a combination of two other British favourites - bingo and slots - infuses the horse racing theme and setting to create a product of unique appeal. It nestles into the slingo selection alongside Slingo Fire & Ice and Lucky Larry's Lobstermania Slingo, but is arguably more broadly appealing because of the horse racing ties. Of course, the love of the sport and the appeal of a game like Slingo Racing is largely generated from the experience of being at the track and seeing the horses race."
Epsom Downs Racecourse sits close to central London in Surrey and traditionally offers a prestigious racegoing experience. The 130,000-capacity venue announced plans to revive the business to capture larger audiences for its biggest events. British horse racing retains broad mass appeal, particularly for major meets, and audience interest has extended into themed online products. Slingo Racing combines bingo and slots with a horse-racing theme to meet demand. Live racecourse attendances rose 5.1% across 704 opening fixtures in the first half of 2025, while average attendance increased 3.5% to 3,452, with major occasions drawing much larger crowds.
Read at London Business News | Londonlovesbusiness.com
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