Digest: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount's Warner Bros Bid; Cadent Acquires VuePlanner - ExchangeWire.com
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Digest: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount's Warner Bros Bid; Cadent Acquires VuePlanner - ExchangeWire.com
"British consumers' digital habits are intensifying, with new Ofcom data showing that adults now spend an average of four and a half hours online daily, a 10‑minute increase on last year's figure. YouTube has become the standout platform, reaching 94% of UK internet users in May 2025, surpassing even Google Search, which was used by 82% of online adults in the same month."
"The report highlights how on average, YouTube alone consumes 51 minutes of viewing time per person each day across devices, while Alphabet and Meta together account for more than half of all online activity. Meta continues to dominate social interactions, with Facebook and Messenger accessed by 93% of online adults and WhatsApp close behind at 90%. Psychologist Dr Aric Sigman told the BBC that there is a positive shift, as society is now starting to scrutinise digital habits with greater care."
"Tencent Holdings has withdrawn from Paramount Skydance Corp's pursuit of Warner Bros Discovery, stepping back from its planned role as a financial backer. The move was disclosed in a filing with the US Securities and Exchange Commission, marking a significant change in the structure of the proposed takeover. The Chinese technology giant had previously pledged USD$1bn (£740m) to support Paramount's bid. Yet in the latest offer, Tencent was no longer included."
Adults in the UK average 4.5 hours online daily, up ten minutes year‑on‑year. YouTube reaches 94% of internet users and averages 51 minutes per person daily across devices, surpassing Google Search usage at 82%. Alphabet and Meta together generate more than half of online activity. Facebook and Messenger reach 93% of online adults; WhatsApp reaches 90%. Psychologist Dr Aric Sigman said society is starting to scrutinise digital habits more carefully. Tencent withdrew from Paramount Skydance's bid for Warner Bros Discovery, removing a pledged USD$1bn financial backer amid CFIUS scrutiny concerns. Cadent announced an acquisition of VuePlanner.
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