"As part of the arrangement, Sportradar will upgrade the retail platform technology that underpins the operations of Betfred's 1,300 retail outlets nationwide. The sportsbook has been a part of the UK high street since the first store was opened in 1967. While the actual details of the deal aren't yet known, it has been described as being an 'additional multi-year scope of work' which is said to further strengthen a partnership built over the past decade."
"The Switzerland-based Sportradar has a retail platform that allows Betfred to handle 'intense data loads' around big sporting moments and scale in real-time as bets are placed, with the aim being to ensure bettors can engage with sports and place a wager regardless of an event's popularity."
"Duncan McDonald, Head of Corporate and Retail Support, Betfred has explained: "This agreement re-affirms our joint commitment to one another, to develop new products and features that enhance our customer offerings. It future proofs our retail business and secures our partnership with Betfred's in house technology team and Sportradar for years to come.""
Betfred and Sportradar have expanded their partnership with an additional multi-year scope to upgrade and modernize Betfred’s retail platform across 1,300 UK outlets. Sportradar will deliver retail platform technology that handles intense data loads during major sporting moments and scales in real time as bets are placed. Sportradar will also oversee continuous improvements to ensure local regulatory and compliance adherence. The technical framework will let Betfred integrate multiple next-generation Sportradar products and services to create a contemporary in-shop experience, drive operational efficiencies, and future-proof Betfred’s retail operations alongside its in-house technology team.
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