
"Ofcom said that Itai Tech Ltd - operator of the site Undress.cc, an AI-powered service that takes real photos and spits out fake nudes of whoever's in the frame - failed to implement "highly effective age assurance" as required under the Online Safety Act's rules designed to stop children accessing harmful pornographic content. The decision, published on November 20, also tacked on an additional £5,000 penalty for failing to comply with a statutory information request."
"Under the Online Safety Act, pornography providers must deploy age-assurance mechanisms that are "technically accurate, robust, reliable and fair." Ofcom has made it clear that self-declaration or basic payment card checks do not meet the standard, and that acceptable systems include photo ID matching, facial age estimation, mobile network-verified age checks, and open banking-based verification. As Ofcom's Director of Enforcement, Suzanne Cater, put it, the use of "highly effective age assurance" is "non-negotiable" and excuses will not wash."
Ofcom fined Itai Tech Ltd £50,000 and added a £5,000 penalty for failing to implement legally required "highly effective" age assurance on Undress.cc, an AI service that generates fake nudes from real photos. The company failed to comply with a statutory information request and only blocked UK IP addresses after the regulator opened its investigation. Ofcom has launched formal investigations into five other companies operating around 20 pornography sites and is expanding probes into operators ignoring information requests. The Online Safety Act mandates technically accurate, robust, reliable and fair age-verification methods such as photo ID matching, facial age estimation, mobile network checks, or open banking verification.
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