The Advertising Standards Authority (ASA) in the UK has taken decisive action against six companies advertising liquid Brazilian Butt Lifts (BBLs), deeming their practices irresponsible for pressuring women into procedures and trivializing associated risks. Following investigations, the ASA banned these advertisements and warned that any future violations would be met with strict penalties. This ruling is part of a wider initiative to ensure proper advertising standards for procedures that are risky and lack formal regulation. The action follows a public outcry over unregulated cosmetic surgery and cases of harm from such procedures.
The Advertising Standards Authority (ASA) ordered six companies to cease advertising liquid Brazilian Butt Lifts, citing breaches of rules that exploited women's insecurities and trivialized serious risks.
The ASA's decision aligns with a broader crackdown on irresponsible advertising practices, emphasizing the need for caution in promoting high-risk cosmetic procedures that currently lack formal regulation.
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