"During the flat design boom of the 2010s, blocky sans-serif fonts were everywhere. Crisp, clean text adorned websites and shopfronts, with more decorative serif fonts seen as fussy and passe. But the tide appears to have turned on the serif vs sans serif debate. From protein bars to sneaker ads to AI brands, it seems everybody is embracing retro typographical aesthetics."
"Think the old '90s Apple font the one that adorned the ads for colourful Macs and the back of the very first iPod. (Looking for design inspiration? Check out the best free fonts.) (Image credit: Perplexity) I first noticed the trend when the tinyPod, a short-lived gadget that turned the Apple Watch into a handheld device, was announced. With iPod-esque visuals and, yes, that serif font, the product's website was a burst of tech nostalgia. You may like The font recalls Apple's '90s ads"
Retro serif typography is experiencing a resurgence after a decade of flat, blocky sans-serif dominance. Brands across categories — from protein bars and sneaker ads to AI browsers and niche gadgets — are adopting '90s-inspired serif faces to evoke nostalgia and warmth. Examples include David using Instrument Serif, Comet using Editorial New, and a tinyPod website featuring iPod-like serif visuals. The trend raises psychological appeal tied to familiarity, but also provokes designer backlash as certain serif faces become overused and are used in controversial contexts such as the Trump Gold Card promotion.
Read at www.creativebloq.com
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