"This one performance was the creative spark that would ignite a fire in Jacek. He knew right away that he should use design to transform his newspaper from boring text into performance art. Just like a Cirque du Soleil performance. Much like when Einstein was a child and received a magnetic compass as a gift, sparking his lifelong fascination with the invisible forces of nature."
"Jacek quickly returned home to Poland to focus his energy on selling leadership on his vision to radically redesign the newspaper into visually engaging and artistic pieces. The Revolution of Newspaper Design Jacek worked closely with newspaper executives to figure out the business goals of their papers, and then radically reformatted the product to fit those goals. Part of the transformation was Jacek's strategic rethinking the newspaper design, moving away from individual page layouts"
Jacek experienced a transformative moment at a performance that inspired him to convert newspapers from boring text into performance art through design. He drew parallels to other creative sparks such as Einstein's compass and Jobs' calligraphy influence. Jacek returned to Poland and persuaded newspaper leadership to embrace a radical redesign focused on business goals. He reconceived the newspaper as a single composition rather than isolated pages, introduced compelling infographics that narrated data as journeys, and redesigned Puls Biznesu in 2004, winning the SND best-designed newspaper award. Readers responded positively and circulation increased as newspapers became dynamic, noticed objects.
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