"Due to the 2015 Google logo redesign, the company created Product Sans to update hundreds of product lockups, or the "fixed arrangement of the logo paired with each product name" that you might see in the top-left corner of apps. It was "based on the clean geometric forms of the new logo," with the new "font's repeating geometric shapes and tightly spaced characters made it perfectly suited for big product names at big sizes.""
"Characters here are "taller, more condensed, and less circular" compared to Google Sans, while there's more space between them to aid readability. Additionally, "numerals are less geometric, and the angled cuts on terminals are less severe" for a "more uniform and readable experience, even at small sizes." It was also designed to match the proportions of Roboto, Android's default typeface, to make switching from Roboto a smoother process."
The 2015 Google logo redesign led to Product Sans for updating hundreds of product lockups, using clean geometric forms and tightly spaced characters for large names. Product Sans excelled at bold brand presentation but fell short for brief attention-grabbing contexts and small or lengthy text. Colophon Foundry refined Google Sans by optimizing character shapes, terminals, ascenders, descenders, x-heights, and stroke contrasts to suit marketing and UI needs. Google Sans allowed marketing to reduce other branded elements. Google Sans Text (2020) made characters taller, more condensed, and less circular, increased spacing, softened angled terminals, and matched Roboto proportions to improve small-size readability. Work continued to extend support to non-Latin scripts.
Read at 9to5Google
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