"Designed to converse with the featured artworks and fiction pieces as well as disorient the viewer, Chloe and Natalie's creative direction prompts feverish questioning, as every page is crammed with a literal nonsense, but an emotional sense. "Why is there a piece of cheese obscuring a pull quote?" asks Natalie, rhetorically. "In the world of Elastic, a beautiful wedge of cheese on the z axis (floating above the surface of the page) trumps standard magazine hierarchy."
"Elastic, as described in Hillary's editor's letter, is interested in taking walls down. Or more so, demonstrating that the walls were never really there. The magazine brings the viewer as close as possible to a natural high, with gestures of misprinting (some letters repeat, or entire artworks) and colours that are expressed through glowing swashes. One page depicts a MS-Paint-esque drawing of a figure lying beneath a fireworks display of cosmic hallucinations, whereas another page will have a simple egg."
Chloe and Natalie's creative direction engages featured artworks and fiction through disorienting, conversational layouts that invite feverish questioning. Every page combines literal nonsense with emotional resonance, deploying absurd elements such as a floating wedge of cheese to disrupt hierarchy. Misprinting and repeated elements create gestural glitches and glowing swashes of color that push pages toward illegibility. Sticky table of contents and recurring interstitials produce temporal repetition and a psychedelic, disassembling reading experience. The second issue will center on interspecies life, pairing fungi and microorganisms with intimate, hostile, and psychic connections alongside functional weirdness and resistance to artistic banality.
#experimental-magazine-design #surreal-visual-language #misprinting-and-glitches #interspecies-themes
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