Vietnam has gained momentum as a holiday destination for Australians. A lifestyle-based content creator says Vietnam was less popular than places like Thailand or Bali, but interest is increasing. Recent travel to Da Nang revealed many new developments, likened to the Gold Coast of Vietnam. Australian travel statistics show Vietnam rising in regional popularity for short-term overseas travel, moving from fifth to third most visited in south-east Asia over a decade. The number of Australian residents returning from short trips to Vietnam has more than doubled since 2016. Jetstar has increased flights to Vietnam by more than 30% since 2023, and Expedia has reported year-on-year growth in accommodation searches for major Vietnamese cities from 2025 to 2026. A tourism marketing lecturer links the growth to strong alignment between Australian traveller preferences and what Vietnam offers.
"Georgia Quinn is adamant that Vietnam has been slept on as a holiday destination. The lifestyle-based content creator says she has loved the country since she first visited as a backpacker 15 years ago. It wasn't off the beaten path but it definitely wasn't as popular as, say, Thailand or Bali, she says. That's changing. Everyone Quinn has spoken to has either just returned to Australia from Vietnam or has plans to visit, she says."
"On her latest trip last month she was taken aback by how many new developments had sprung up in the coastal city of Da Nang. It seems like that's becoming I'd almost call it like the Gold Coast of Vietnam, she says. The number of Australians she bumped into during her two-week holiday also stood out: It doesn't surprise me at all that people are finally realising that it's such an amazing place to go."
"Australian Bureau of Statistics data shows that a decade ago Vietnam was the fifth most common south-east Asian destination for short-term overseas travel. By 2024 it had jumped up two spots to become the third most visited country in the region, overtaking Singapore and Malaysia. The total number of Australian residents returning from short trips to Vietnam has more than doubled since 2016, from 246,000 to 528,000 this year."
"The number of passengers flying to Vietnam on Jetstar has increased by more than 30% since 2023, with the airline offering 15% more flights. The travel aggregator Expedia has also experienced year-on-year growth in accommodation searches for cities including Hanoi, Ho Chi Minh City and Phu Quoc from 2025 to 2026. I've seen a lot of Australians, increasingly, visiting Vietnam, says Dr Truc Le, a senior lecturer in marketing and tourism at Griffith University."
Read at www.theguardian.com
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