Cruise lines are increasingly shifting their focus from global exploration to private islands and resorts. By 2027, Royal Caribbean plans for 90% of its Caribbean cruises to visit its in-house properties, indicating a broader trend among major cruise companies like MSC and Carnival. This strategic pivot aims to enhance profitability through exclusive, controlled environments, potentially alienating travelers seeking traditional destinations. The industry's investment in private resorts marks a significant departure from its exploratory heritage, focusing instead on delivering curated vacation experiences that maximize revenue.
By 2027, 90% of Royal Caribbean's Caribbean cruises will sail to its private properties, showcasing the industry's pivot to exclusive destinations.
Cruise lines are significantly investing in their own land-based resorts, marking a shift from traditional exploration to curated, profitable vacation experiences.
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