Set-jetting, the practice of traveling to locations seen in films and TV shows, became a notable trend post-Covid. The term gained traction due to the increasing influence of visual media on travel decisions. By 2025, research indicated that 66 percent of travelers drew inspiration from on-screen portrayals. This rise in set-jetting has sparked conversations about its effects, including whether it inspires a sense of adventure or triggers envy amongst viewers, as well as the impact on local communities benefiting from increased tourism.
The term "set-jetting" refers to the trend of traveling to destinations featured in TV shows and films, with 66 percent of travelers expressing their plans inspired by on-screen locations.
Following years of lockdowns due to Covid, many travelers are now seeking the exotic locales seen in their favorite shows, marking a significant shift in travel habits.
As more people engage in set-jetting, concerns arise about whether this trend creates envy or provides a meaningful and aspirational travel experience for individuals.
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