The Aer Lingus College Football Classic featuring Kansas and Iowa State University is set for August 23. It is anticipated to attract 24,000 international visitors, predominantly from the United States, and generate an economic impact of €512m by 2025. The match, expected to be viewed by 4.5 million people on ESPN, is seen as a chance to enhance Ireland's tourism profile. A series of related business events will accompany the game, involving significant engagements with the Irish-US CEO Club and leveraging the event for economic benefits.
This series also delivers trade, tourism, business, community engagement and economic benefits, positioning Ireland as a key overseas home for American football in Europe.
The game is expected to attract 24,000 international visitors, mostly from the US, and reach viewership figures of 4.5 million when broadcast live on ESPN.
Tourism Minister Peter Burke emphasized that the event will generate significant revenue and promote Ireland's vibrant tourism offering to future travelers.
Grant Thornton predicts the 2025 game will boost the economic impact from €382m to €512m, underlining the financial benefits of hosting such events.
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