"Almost four million Brits visit the United States every year, crossing the pond for everything from shopping excursions in NYC to ranch stays in the country's desertscapes. However, unlike many trips to our European neighbours, trips to the USA require a little more planning. In order to enter the USA, travellers are required to obtain either a visa or an ESTA. The latter applies to most British and European jetsetters."
"However, things are about to get a little pricier. A legislative package approved by the US Congress in July 2025 means that, as of Tuesday 30 September, the cost of an ESTA rises from $21 (about £16) to $40 (about £30). Here, we look into what exactly an ESTA is, the requirements for obtaining one, and the routes to apply."
Almost four million British nationals travel to the United States annually for trips ranging from city shopping to ranch stays, and travel to the USA generally requires more planning than travel within Europe. Travellers must obtain either a visa or an ESTA, with the ESTA applying to most British and European visitors. A legislative package approved by the US Congress in July 2025 increases the ESTA fee from $21 (about £16) to $40 (about £30) effective 30 September 2025. ESTA stands for Electronic System for Travel Authorisation and is an automated eligibility check under the Visa Waiver Program. Approved ESTAs are required for air, sea, or land entry to US ports of entry.
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