Landour, a quaint hilltop town in the Himalayas, is experiencing a surge in tourist traffic, causing significant congestion on its narrow roads. Once a peaceful haven known for its cooler climate and serene atmosphere, the area now faces an influx of up to 1,000 cars daily, resulting in travel times stretching up to 10 hours from Delhi. The town's increased visibility on social media during the pandemic has attracted visitors seeking refuge from the heat in urban India, transforming a previously quiet retreat into a bustling destination.
Now, this once tranquil haven, where tourists could delight in birdsong and the scent of warm cakes coming from the teahouses, is now filled with the sounds of honking horns and the reek of exhaust fumes.
The [social media] reels made it popular. In the last five to six years, exposure during the pandemic, when social media influencers started to visit Landour and highlight its isolation and lack of crowds in videos, has also contributed to its rising popularity.
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