Top Travel Trends: What to Expect Going Into 2026
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Top Travel Trends: What to Expect Going Into 2026
"That said, there are some legitimate insights to be found in the WTM Trends Report 2025 - chief among them, that tourism is projected to continue outpacing overall economic growth, with international leisure and longer-haul travel driving much of the momentum. "This will be buoyed by a range of factors, including expanding air connectivity and increased visa liberalization, making global destinations more accessible than ever," the report notes."
"One key shift is that more travelers are now opting for fewer, longer trips rather than multiple shorter ones - a reversal of the pre-pandemic norm. That dovetails neatly with another lingering trend: bucket list travel. More than 40% of travelers report increased interest in iconic destinations compared with two years ago. (Incidentally, that's also how my own travel habits have evolved in recent years.)"
"It tracks. These trips often require a sizable budget, a longer time commitment and at least a little bit of fortitude, so taking several in a year isn't realistic. Plus, the farther the destination, the longer you want to stay. If I'm flying all the way to Australia or Japan, I'm certainly not turning around in a week. And with airfare now commanding a premium, one or two extended trips can actually make more financial sense than several short getaways."
Tourism is projected to continue outpacing overall economic growth, driven by international leisure and longer-haul travel. Expanding air connectivity and increased visa liberalization are making global destinations more accessible. More travelers are choosing fewer, longer trips instead of multiple short breaks, reversing a pre-pandemic pattern. Interest in iconic, bucket-list destinations has risen, with over 40% of travelers reporting increased interest versus two years ago. These extended trips often require larger budgets and longer time commitments, making one or two long journeys more financially sensible than several short getaways. Expense remains the primary deterrent, while climate considerations are becoming increasingly influential in travel choices.
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