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"A picturesque village described as the Venice of the Cotswolds' is being ruined by social media as TikTok tourists use it for clicks, a local councillor has complained. Bourton-on-the-Water has become increasingly popular with tourists in recent years, with Jon Wareing saying it is being used for people to shoot videos for Instagram and TikTok reels, as well as taking selfies."
The Independent solicits donations to fund on-the-ground reporting across issues such as reproductive rights, climate change, and Big Tech, and maintains free access by avoiding paywalls funded by supporters who can afford it. A Cotswolds village, Bourton-on-the-Water, faces social-media-driven tourism that prioritizes content creation over heritage appreciation. Councillor Jon Wareing reports increased rubbish, traffic congestion, and verbal abuse of residents as TikTok and Instagram users flock for short video opportunities. Wareing characterizes these visitors as 'hit-and-run' tourists lacking interest in local culture and describes the phenomenon as a combination of over-tourism and 'fast tourism' focused solely on content creation.
Read at www.independent.co.uk
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