"There was a time when the idea of Saudi Arabia as a luxury travel destination would have raised an eyebrow. The country's sweeping deserts and unexplored coastlines existed beyond the world of high-end hospitality, its Red Sea waters known mostly to divers and fishermen. But that was before Vision 2030, when the kingdom set out to reimagine not only its economy, but its place on the world map."
"At the heart of this shift in luxury travel is The Red Sea, a region long overshadowed by the Gulf's glitzier developments. Its islands and reefs remain some of the most pristine on the planet, its landscapes more dramatic and its tourism plans more ambitious. Spearheaded by Red Sea Global (RSG), the project has already welcomed some of the world's top hotel brands to this unspoiled stretch of coastline, with plenty more to come. Some rise above the shallows in mirrored orbs, others disappear into the cliffs, and all are pushing the boundaries of high-end travel in a place that, until now, few had ever thought to explore."
Saudi Arabia has repositioned its Red Sea coastline as a luxury travel destination driven by Vision 2030 objectives. The Red Sea region offers pristine islands, dramatic landscapes, and reefs of global ecological significance. Red Sea Global (RSG) is leading the development and has attracted major international hotel brands to build innovative, design-forward resorts. Many properties incorporate bold architecture and integrate with cliff and coastal terrain. The program emphasizes both high-end hospitality and ambitious tourism planning, with continued expansion expected to open previously unexplored areas to upscale visitors while highlighting conservation and experiential travel.
Read at CN Traveller
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