This small island community is combating overtourism with self-navigating cars
Briefly

The Faroe Islands face overtourism challenges as tourists flock to a few iconic sites, straining local infrastructure. To combat this, Visit Faroe Islands has launched the "Auto Odyssey," partnering with 62N car rental to create self-navigating itineraries. This initiative aims to lead tourists to lesser-known locations, alleviating the pressure on popular spots. The trend of overtourism has prompted various popular destinations worldwide to reconsider their tourism strategies, including implementing taxes and redesigning infrastructure to manage visitor flow.
Overtourism has become an increasing concern for popular vacation destinations in the post-pandemic years, as an overwhelming influx of visitors to Instagrammable hot spots puts pressure on local infrastructure and communities.
A new campaign from the tourism agency Visit Faroe Islands claims that iconic tourist sites are also the source of some significant problems, driven by algorithms and social media trends.
Read at Fast Company
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