This Small City Was Just Named the Most Welcoming Destination in Asia

"From welcoming hosts who go above and beyond for guest stays to expert taxi drivers sharing 'local-only' tips, these personal touches can make a trip truly special for travelers. The Traveller Review Awards continue to shine a well-deserved spotlight on our partners who help create lifelong memories for travelers."

"Located on a small island off the coast of Taiwan, the city of Magong was named the most welcoming in Asia and the No. 2 welcoming destination in the world, according to the 2026 Traveller Review Awards from Booking.com. Magong sits as the main city of Taiwan's Penghu archipelago, a group of islands in the Taiwan Strait known for striking basalt rock formations, traditional fishing villages, and a noticeably slower pace of life."

Magong, the main city of Taiwan's Penghu archipelago, earned recognition as Asia's most welcoming destination and the world's second most welcoming city according to Booking.com's 2026 Traveller Review Awards. Located on a small island off Taiwan's coast, Magong features striking basalt rock formations, traditional fishing villages, and a slower pace of life. While lacking major headline attractions, the destination's welcoming atmosphere stems primarily from friendly locals who provide exceptional hospitality. Hosts go above and beyond for guests, and taxi drivers share local tips, creating personal touches that enhance visitor experiences. Other notable welcoming destinations include Takayama, Japan; Montepulciano, Italy; Harrogate, United Kingdom; Pirenópolis, Brazil; and Fredericksburg, Texas.

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