This Mexican Beach Town Has Gorgeous Boutique Hotels, Ancient Maya Ruins, and Some of the Whitest Sand in the World

"Tulum has changed so much in just the last 10 years. When he first opened Mezzanine two decades ago, he was one of the very first to bring an elevated experience to the beaches of Tulum, rigging up an espresso machine to run off diesel, as there still weren't even power lines reaching this part of the country."

"Tulum attracts a global community of artists, wellness seekers, and cultural explorers who arrive for the turquoise waters, remain for the energy, and return for the sense of connection. With more Michelin Guide-listed bars and restaurants than any other destination in the Yucatán, plus a well-loved wellness scene and a new international airport, Tulum has more going for it than ever."

Tulum evolved from an obscure coastal town bordered by dense jungle and untouched ruins into a major Mexican destination over the past decade. Early pioneers like Brendon Leach brought luxury experiences to the area when basic infrastructure like power lines didn't exist. Despite significant growth and development, Tulum retains its magnetism through profound natural beauty, pristine beaches with white sand, and rich history. The destination attracts a global community of artists, wellness seekers, and cultural explorers drawn by turquoise waters and distinctive energy. Today, Tulum boasts more Michelin Guide-listed restaurants and bars than other Yucatán destinations, a thriving wellness scene, and improved accessibility through a new international airport.

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