This May Be Europe's Most Charming Ski Town-With Affordable Tickets, Epic Apres-ski Bars, and Long Sledding Trails

""Do you want to sing with us?" It was the easiest "yes" I've ever said. It was a perfect day in the perfect place during the Opening Ski Weekend in Schladming, a tiny former mining town-turned-winter sports wonderland in the center of Austria. Here, the holiday lights seem to twinkle a little brighter, the snow feels a little softer, and the hot cocoa hits a little harder."

"Each year, the town of 4,400 people roars to life with its seasonal bash, ushering in the winter to come with joy, laughter, and plenty of mulled wine. It's become the toast of the ski and snowboard community in Europe thanks to its high-caliber concerts, which have featured megastars like Robbie Williams in 2023, Bryan Adams and Sting in 2024, and this year, Brian, Nick, Kevin, Howie, and AJ."

Opening Ski Weekend in Schladming turns the 4,400-resident town into a bustling winter celebration with concerts, skiing, and communal festivities. Visitors ride ski lifts through snow-topped pines and sing together while soaking up holiday lights, soft snow, and hot cocoa. Major artists such as Robbie Williams in 2023, Bryan Adams and Sting in 2024, and the Backstreet Boys draw crowds to high-caliber concerts. Ski huts like Schafalm offer cozy dining with crackling fireplaces, cedar walls, and traditional staff. Attendees mingle with strangers who quickly become friends, dance in the golden circle at concerts, and wear butterfly clips and glitter for evening shows.

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