The Faroe Islands promote lesser-known travel experiences by launching rental cars equipped with a built-in tour guide. This initiative directs visitors away from popular hotspots towards quieter destinations. Tourists using this service agree to follow undisclosed itineraries, discovering unique locales such as local eateries and hidden villages. The program addresses overtourism by encouraging exploration of the islands' untouched areas, sharing local stories, and offering a new perspective on traveling beyond the usual sites.
According to a 2024 McKinsey & Company report, around 80 percent of travelers visit just 10 percent of global attractions—leaving much of the world untouched and unexplored.
Visit Faroe Islands launched a fleet of rental cars with a built-in tour guide to lead tourists to lesser-known corners of the islands, avoiding crowded 'must-see' sites.
Guðrið Højgaard, CEO for Visit Faroe Islands stated, 'Tourists gather around the same iconic 'hot spots', driven by algorithms...resulting in overtourism and predictable experiences.
Travelers agree to follow a car's directions without knowing the day's destinations, encouraging exploration of hidden gems and sharing local stories along the way.
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