"London hosts plenty of the world's mightiest global hotel chains. Don't get us wrong, many of those are supremely fancy hotels - but all too often they're a tad generic. Perfect if you want to stay somewhere familiar, but not-so-great if you're looking for a bit of character and identity for your London stay. Fortunately, the capital also has plenty of boutique hotels that are just as luxurious as those aforementioned chains but far less predictable."
"Top of the ranking was, drum roll please... The July. According to us, the Victoria aparthotel blends the 'the independence of an apartment with the comfort of a hotel' and features 'a beautifully designed space with a modern, curated aesthetic'. The July opened in June 2025 on Vauxhall Bridge Road. It occupies two converted townhouses and two office buildings, within which are 114 rooms ranging from compact studios to six-person apartments. Designed by Fettle (which was also behind The Hoxton Rome and Locke Paris), its rooms are packed with delights ranging from Smeg appliances to Marie-Stella-Maris toiletries."
London offers many global hotel chains but boutique hotels provide distinct character and unpredictable luxury. A recent ranking of the city's best boutique hotels lists eleven properties across Shoreditch, Battersea and Soho. The July in Victoria ranks first. The July opened in June 2025 on Vauxhall Bridge Road and occupies two converted townhouses and two office buildings, with 114 rooms from compact studios to six-person apartments. Designed by Fettle, rooms include Smeg appliances and Marie-Stella-Maris toiletries. On-site restaurant The Idler is described as gorgeous, and staff balance laid-back charm with professional hospitality, delivering stylish value.
Read at Time Out London
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