These Are the Biggest Travel Trends for 2026, According to 14 Industry Leaders-and the Destinations Everyone's Talking About

"In 2026, it's less about racking up trips and more about making each one count. Travelers are chasing big moments and unforgettable experiences-think the Winter Olympics, the World Cup, or cultural festivals-rather than hopping from place to place. From Eastern Europe's charming cities and U.S. national parks to tropical islands and mountain retreats, people are picking destinations for the stories they'll come home with. Across generations, the focus is on intentional travel, comfort, and personalization,"

"According to Kayak's 2026 Travel Trends, travelers are planning a big year, with early search data showing about a 9 percent increase in interest in flights and hotels compared to 2025-even as airfare drops. International fares are down roughly 10 percent, while domestic prices have fallen about 3 percent, making long-haul trips to Asia and Europe more accessible and prompting earlier summer planning."

Travel choices in 2026 emphasize meaningful, story-worthy experiences such as major sporting events, cultural festivals, and distinctive natural landscapes rather than frequent short trips. Demand is rising, with early searches up about 9 percent year-over-year while airfare falls, making long-haul travel more accessible. Eastern Europe stands out for cultural appeal, affordability, and improving connectivity, with cities like Prague, Sofia, Krakow, and Budapest trending. Cities linked to major sporting and pop-culture events and warm-weather destinations in the Middle East and Caribbean are gaining interest. Travelers are setting price alerts and planning earlier, seeking comfort, personalization, and memorable moments.

Read at Travel + Leisure