"Set jetting seems to be a particularly big hit with Gen Z and millennial travellers - 81% now plan their getaways based on what they've seen on screen. And while social media has undoubtedly accelerated the film-inspired travel movement, it's certainly not a new phenomenon. When Lost in Translation landed in 2003, it felt like everyone wanted to jet off to Japan to sing karaoke, sip Suntory whiskey and melt into a fancy hotel bar oozing jazz with the Tokyo skyline fading into soft focus"
"You'll recognise these iconic places to stay from famous films, but did you know you can book them? We've all watched a film or series and wanted to step straight into it. So, it's hardly surprising that 'set jetting' is shaping up to be a top travel trend again for 2026. We've already seen it in recent years with the White Lotus effect - the Four Seasons Maui reported a 425% year-on-year rise in website visits after the first season aired."
Set jetting is emerging as a major travel trend for 2026, with high-profile series driving booking interest and website traffic spikes such as a 425% increase for Four Seasons Maui after The White Lotus. Eighty-one percent of Gen Z and millennial travellers now plan getaways based on what they have seen on screen. Social media has accelerated film-inspired travel, but cinematic tourism has historical precedents such as the Lost in Translation effect on Japan. The Park Hyatt Tokyo reopening recalls the film's famous meetings between Bob Harris and Charlotte. Several iconic hotels that featured on screen are available to book.
Read at CN Traveller
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