"The Luce, the newest addition to Marriott's Tribute Portfolio, is officially accepting reservations for stays beginning March 15, 2026, and trust us when we say this property is about to become your new favorite Gulf Coast escape. Nestled at 6300 Gulf Blvd in the heart of St. Pete Beach, The Luce transforms a beloved local boutique hotel into a 200-room retro-chic sanctuary that perfectly captures Florida's endless sunshine, eclectic culture, and laid-back sophistication."
""The Luce was designed to be more than just a place to stay, it's a place to truly experience St. Pete Beach," said Jeremy DaSilva, General Manager of The Luce St. Pete Beach. "From our beachside butler service and vibrant dining concepts to daily programming like yoga, social gatherings, and beach games, every detail is thoughtfully curated to feel welcoming, effortless, and distinctly local.""
The Luce opens March 15, 2026 at 6300 Gulf Blvd in St. Pete Beach as a 200-room retro-chic Marriott Tribute Portfolio hotel. The property converts a local boutique hotel into a sanctuary that celebrates Florida's sunshine, eclectic culture, and laid-back sophistication. Design references include Sunken Gardens and retro roadside attractions, with playful patterns, flamingo-pink accents, stone surfaces, and rattan finishes. Guest offerings include beachside butler service, vibrant dining concepts, daily yoga, social gatherings, and beach games. Management emphasizes welcoming, effortless, and distinctly local experiences that attract both travelers and locals and reflect place-based hospitality trends.
Read at Food & Beverage Magazine
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