Anita Ashiru is a production designer in Nigeria's expanding Afrobeats music scene. Her work often takes her to South Africa, a creative hub with better artistic resources than Nigeria. The difficulty of travel across Africa has lessened due to a rise in industries such as e-commerce and fintech, improving flight connectivity. South Africa Airways has increased its services between Nigeria and South Africa and is set to boost domestic routes to key African countries, enhancing travel options for business professionals like Ashiru.
Anita Ashiru represents a burgeoning role in Nigeria's film industry, where production designers become essential due to the rapid growth of the Afrobeats scene, changing traditional work dynamics.
Traveling across Africa has become measurably easier, thanks to a surge in business sectors and improved flight paths. South Africa Airways' expansion reflects this shift.
Ashiru notes that South Africa serves as a creative hub, offering infrastructure and resources that support artists better than Nigeria's developing system.
The growth of industries like e-commerce and fintech in Africa has allowed for better connectivity, stimulating business travel and enhancing economic opportunities across the continent.
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