"Amid global uncertainty, 2025 proved another bumper year for travel, with keen explorers leaning into authenticity and deeper connections with place and people. For Americans, Tokyo, London, and Edinburgh were all among the top ten most-searched intonational destinations according to Google Trends. While the Greek Islands continued to appeal, Turkey emerged as a rival hotspot - US visitors were up 10 percent on 2024."
""Our American clients are asking about Australasia, and specifically New Zealand, a lot," reports Henrietta Loyd, co-founder of luxury travel specialist Cazenove & Loyd. "It's great as you can take these big chunky trips of three or four weeks." Primed for a road trip, New Zealand's slow pace of life and rolling countryside offers a more relaxed vacation than many are used to."
Global travel remained strong in 2025 despite uncertainty, with travelers favoring authenticity and deeper connections with places and people. Americans searched heavily for Tokyo, London, and Edinburgh, and the Greek Islands continued to attract visitors. Turkey emerged as a growing hotspot, with US visitors up 10 percent on 2024. New Zealand suits long, multiweek road-trip itineraries, offering slow pace, rolling countryside, and standout hotels such as Rosewood Matakauri, Huka Lodge, and Rosewood Cape Kidnappers. Hokkaido provides attractions beyond Tokyo and Kyoto. Archaeological tours in Egypt and revitalized Asian cities offer immersive 2026 travel experiences.
Read at Elite Traveler
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