"disappearing into a fog of 'meh' shortly after opening. Fortunately for The Newman - the latest boutique property to opened here, on Newman Street, just weeks ago - its USP is a good one: celebrating the particular character and vibrancy of Fitzrovia, the central London district that was once the hub of the city's Bohemian arts and literary scene during the early decades of the 20th century."
"Tasked with modernising the neighborhood's historic identity was interior design firm Lind & Almond, which has completed similar contextual projects in Madrid and Copenhagen. From the hotel's underground Gambit Bar to its top suite, the designers injected Art Deco glamour at every level. I checked in and found myself caught up in a property that's not afraid to have fun."
The Newman is an 81-room boutique hotel on Newman Street that celebrates Fitzrovia's Bohemian arts and literary heritage. The hotel sits minutes from Tottenham Court Road and Soho, near the British Museum and within walking distance of Marylebone and Covent Garden. Lind & Almond modernised the neighbourhood identity with Art Deco glamour across spaces from the underground Gambit Bar to the top suite. Design details reference local figures and buildings, including bedheads inspired by Nancy Cunard's bangles, illustrated trinket trays, and marble sinks echoing Shropshire House windows. A honey-toned palette and practical in-room technology combine elevated aesthetics with utility.
Read at Elite Traveler
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