"Capuano described the concept as "it was one of the topics that came up as really interesting" and noted that it had been discussed at a recent leadership retreat."Shame on us if folks think about their interaction with us only during that window when they walk through the front door of the hotel until they leave at the end of their stay. There's an opportunity to have more touch points throughout the travel journey," he added."
"Capuano also addressed the lounge-sized elephant in the room, which is to say the question of whether we've reached peak airport lounge as a society. In a widely discussed New York Times opinion piece this August, David Mack grew existential about the nature of airport lounges. "There have never been more airport lounges," Mack wrote. "Yet there also have never seemed to be more lounges that are not worth the hassle.""
Marriott is evaluating airport-located hospitality spaces to engage travelers at more points during their journeys, not just during hotel stays. The company sees opportunity to expand touchpoints across travel and is considering standalone lounges or collaborations with partners. Current airport-lounge challenges, including proliferation and uneven quality, are being monitored as part of the assessment. Discussions have occurred at leadership levels and the initiative aligns with a broader strategy of expansion and teaming with other hospitality companies. No final decisions have been announced as the company weighs options and potential partner models.
Read at InsideHook
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