"A 2026 travel report from Hilton identified "inheritourism" as a notable trend for the new year ― with 66% of travelers surveyed by the hotel brand saying that their parents have influenced their choice of accommodations, 60% saying they guided their choice of loyalty programs and 73% saying they shaped their general travel style."
""I think inheritourism shows up most clearly in how people define what 'comfortable' travel looks like," said travel blogger Esther Susag. "Many travelers inherit not just destinations, but entire travel styles from their parents. For example, I often notice that people who grew up only doing cruises or all-inclusive resorts tend to gravitate back to those formats as adults." Travelers accustomed to the ease of having everything in one place might be more hesitant to go off the beaten path"
Inheritourism describes the transmission of travel preferences across generations, with family experiences shaping adult travel choices. A 2026 Hilton report found 66% of travelers say parents influenced accommodation choices, 60% say parents guided loyalty-program selection, and 73% say parents shaped general travel style. Many travelers adopt their parents' definition of comfortable travel and often return to familiar formats such as cruises or all-inclusive resorts. Travelers raised with all-in-one formats may be hesitant to explore independent accommodations or off-the-beaten-path destinations that require extra planning or cultural navigation. The pattern also extends into how people pay for travel.
Read at HuffPost
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