"When I saw the line to get into Diddly Squat Farm Shop, my heart sank. After a brief walk from the parking lot, I stepped over a small, grassy mound and saw the line made up of families, older couples, and groups of friends. They seemed cheerful, chatting about Clarkson and the show. I, on the other hand, was dreading the long wait ahead."
"I was in the Cotswolds to explore why this idyllic area to the west of England, where exhausted Londoners seek respite, has become a hit with Americans in recent years, earning it the nickname the 'Hamptons of England.' As I spoke to tourists and locals, it quickly became clear that 'Clarkson's Farm,' which follows the outspoken presenter as he learns how to be a farmer - and later a pub landlord - was a major draw for Americans."
"Read more of Joshua Nelken-Zitser's reporting on The Cotswolds becoming a hotspot for Americans: I'm an American who moved to the Cotswolds to open a luxury deli. We serve A-listers - but locals are key. I left the Hamptons and moved to the 'Hamptons of England.' Both are magnets for the rich, but life is completely different. I moved from South Carolina to the 'Hamptons of England.' I feel more supported as a mom here in the Cotswolds."
Visitors are queuing for long periods to visit Diddly Squat Farm Shop, with groups of families, older couples, and friends traveling for a Clarkson-themed experience. The Cotswolds has become popular with Americans and gained the nickname 'Hamptons of England' as a respite for Londoners. 'Clarkson's Farm' follows the presenter learning farming and later running a pub, and the series has become a significant tourist draw. Tour companies now offer excursions to locations featured in the show. Celebrity-branded enterprises have influenced local tourism patterns and increased demand at specific attractions.
Read at Business Insider
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