I Lived in Brazil for 15 Years and Still Visit Annually-Here's My Insider's Guide to Sao Paulo

"Ask anyone who's spent time in São Paulo and they'll tell you: to learn São Paulo is to love it. Easily overwhelming at first glance, the city of nearly 12 million people requires some patience and know-how. But like anything in Brazil, with a little bit of time and jeitinho (or a clever solution), it can quickly become one of those places you keep coming back to."

"While it's arguably not the most aesthetically pleasing city, especially compared to the wonders of Rio de Janeiro and other, more lush destinations in Brazil, it's by far the most stylish. Spend more than a couple of days here, and you'll discover the heart of Brazilian modernist architecture tucked under high-rises, multicultural energy comparable to New York City, blossoming green neighborhoods, and an impressive food scene."

São Paulo is a vast metropolis of nearly 12 million residents that can feel overwhelming but becomes rewarding with patience and local know-how. The city combines intense crowds with warm people, layered histories, and abundant cultural life. Architectural highlights include Brazilian modernist landmarks tucked beneath high-rises, alongside blossoming green neighborhoods. Multicultural energy and a world-class culinary scene coexist with museums that challenge institutions, renowned restaurants, and nightlife ranging from opera houses to underground clubs. Bohemian pockets brim with young artists and live music. Travel + Leisure named São Paulo one of the best cities in Central and South America for 2025.

Read at Travel + Leisure