"Instead of searching for flights from your home country , you start by looking for tickets in the opposite direction - from your destination back to your home - and then build your itinerary around that. Confused? Here's an example. Let's say you're an American expat living in Europe and want to visit the U.S. for the holidays. You type in "Lisbon → New York" and gasp at the $980 round-trip fare."
"Every ticket is the result of complex algorithms that predict what people in certain countries are willing to pay. These systems consider factors like: Local purchasing power (what the average traveler can afford) Seasonal travel demand (who's leaving vs. who's arriving) Currency value and taxes Market competition (how many airlines fly the same route) In practical terms, that means: Fares can vary by hundreds of dollars just because you're booking from a different IP address or country."
The reverse booking trick flips the search direction: book the route from the destination back to your home to take advantage of regional pricing differences. Airlines price tickets using algorithms that factor local purchasing power, seasonal demand, currency, taxes, and market competition, producing different fares for users in different countries. Small differences like IP address location can change prices by hundreds of dollars. A practical example: Lisbon→New York costs $980 when searched from Lisbon, while New York→Lisbon shows $550 for the same flights in reverse. Exploiting these differences can lower costs by buying tickets assigned to a cheaper market.
Read at Wander With Jo
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