"If the predictions cited within are any indication, 2026 will involve a lot of travel that blends novelty and familiarity. That might mean traveling to a distant destination with some of the people you know best, but it could also involve voyaging to the other side of the world while retaining the comforts of home. As Hilton CEO Chris Nassetta phrased it, the word the company is using to describe this is the "whycation," "a global movement rooted in intentionality, where travel begins not with a destination, but with a motivation.""
"If this report is any indication, next year will see an uptick in family travel in a couple of different ways. The survey points to a number of multi-generational groups traveling, some involving parents and children, others involving grandparents and children. Some families have opted for an even more expansive approach: 48% of Hilton staff surveyed saw groups including three or more generations of the same family. (Kind of like the second season of The White Lotus, though presumably with less drama.)"
"Another element of the trends report focused on "inheritourism," a term used to describe both travelers whose preferences echo those of their parents and the phenomenon of parents taking their adult children along with them when venturing around the world. Of the travelers surveyed, 66% shared that their parents had influenced their preferred hotels."
Hilton forecasts 2026 travel will blend novelty and familiarity, emphasizing intentional motivations labeled "whycation." Ipsos polled more than 14,000 adult travelers worldwide about upcoming plans. Family travel is expected to increase, with more multi-generational groups that include parents, grandparents, and children; 48% of Hilton staff observed groups spanning three or more generations. The concept of "inheritourism" describes travelers adopting parental preferences and parents bringing adult children on trips. Sixty-six percent of surveyed travelers reported parental influence on their hotel choices, while travelers seek distant experiences that preserve familiar comforts and purposeful motivations.
Read at InsideHook
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