Crash Baggage Dons The Standard Hotel's Distinctive Red
Briefly

Crash Baggage Dons The Standard Hotel's Distinctive Red
"Crash Baggage makes it so much simpler. Taking the cultural expectation out of pristine design and preempting inevitable wear and tear, the Italian brand's suitcase products are already dented. It's a novel proposition that makes one think: wouldn't it be better if my smart phone's screen was already cracked when I bought it? It can still get the job done."
"The irrealistic pressure no one has time for, to keep things as they were when freshly released from the assembly, is lifted with this new paradigm of product. If it gets dented again, what difference will it make? It's nature and human nature: material objects will always degrade with use over time unless kept in an inert state behind a vitrine and even then, preservation isn't ensured."
"Espousing similar values of no-nonsense irreverence and yet, an appreciation of stylistic flair and luxury, Crash Baggage and The Standard just debuted their first collaboration - The Standard x Crash Baggage Icon Carry-On. The Standard Red Icon is cast in the boutique hotels chain's proprietary hue and contoured in dramatic bends and bulges, only made more conspicuous by its glossy finish. Produced in 100% polycarbonate, the suitcase comes with top-quality wheels, a TSA-approved padlock-secured zipper,"
Crash Baggage offers suitcases intentionally pre-dented to remove the pressure of keeping luggage cosmetically pristine. The design reframes scratches and dents as a built-in aesthetic, reducing anxiety about damage from regular travel handling. The approach embraces material degradation as natural and inevitable while maintaining functionality. A collaboration with The Standard produced a Red Icon carry-on with dramatic contours and a glossy finish that emphasizes the dented look. The carry-on uses 100% polycarbonate, features top-quality wheels and a TSA-approved padlock-secured zipper, and balances irreverent style with durable, practical components.
Read at Design Milk
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