"In the high-stakes premium travel race of 2025, every major credit card issuer is trying to claim the loyalty of affluent travelers-and airport lounges have become the most visible battleground. American Express is refreshing its Platinum Card and launching a new fast-format Sidecar lounge. Capital One's Venture X card has become a darling among travelers, thanks to its hyperlocal boutique-style lounges. And Citi has returned to the ultra-premium arena with the $595 Strata Elite card."
"As for Chase? Fresh off raising its Sapphire Reserve annual fee to $795 and launching its Sapphire Reserve for Business card, the finance giant is now signaling that its lounges aren't meant to be carbon copies of existing models. They're meant to be destinations. That direction becomes unmistakable with the opening of the newest Chase Sapphire Lounge by The Club at Harry Reid International Airport (LAS) in Las Vegas."
""We're super excited about this lounge," Dana Pouwels, head of airport lounge benefits at Chase, tells Fast Company. "A key focus for us with the Sapphire Lounge strategy is really bringing the best of the city into the lounge and really creating a destination that customers want to go to and visit different locations so they can learn something new.""
Premium credit cards are escalating benefits and fees to win affluent travelers, making airport lounges a central competitive battleground. American Express refreshed its Platinum Card and launched a fast-format Sidecar lounge. Capital One's Venture X gained popularity with hyperlocal boutique-style lounges. Citi reentered the ultra-premium market with the $595 Strata Elite. Chase raised the Sapphire Reserve annual fee to $795, introduced a business version, and positioned lounges as city-inspired destinations. The new two-story Chase Sapphire Lounge at Harry Reid International Airport features Chase's first champagne parlor with bar-cart service, sparkling wine, mimosas, seasonal spritzes, and tray-passed bites.
Read at Fast Company
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