"As travelers emerge from an era of revenge tourism and bucket-list sprints, a quieter movement is taking hold: the "calmcation." This emerging travel trend prioritizes rest, relaxation, and mental restoration over jam-packed sightseeing schedules, representing a significant shift in how Americans approach their precious vacation time. Recent research by travel company Rustic Pathways analyzed 70 destinations across 39 factors to identify the world's best spots for restorative travel, with Canada claiming the top position for calmcations."
"The study comes as wellness tourism continues its remarkable growth trajectory. The sector has consistently outperformed general tourism for over a decade, growing at an average annual rate of 7.3% from 2012 to 2019-25% faster than tourism overall. Even during the pandemic recovery, wellness tourism has grown 27% faster than the broader tourism sector from 2020 to 2022. In North America specifically, the wellness tourism market reached $229.2 billion in 2024 and"
Calmcations are short-term vacations focused on peace, relaxation, and rest rather than itinerary-packed city breaks. Analysis of 70 destinations across 39 factors ranked Canada as the top restorative-travel destination. Wellness tourism has outperformed general tourism for over a decade, growing at an average annual rate of 7.3% from 2012 to 2019 and expanding faster during pandemic recovery. The North American wellness market reached $229.2 billion in 2024 and is forecast to grow about 13% annually over the next decade. Canada's wellness market generated $30.7 billion in 2022 and is projected to reach $81.2 billion by 2030, with global value near $995 billion.
Read at Fortune
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