"The year 2025 will be a watershed for Brazil, at least in the tourism sector. Never before had so many tourists set foot in the tropical country, which is ending the year with over nine million foreign visitors, 40% more than in 2024, according to official figures. Argentinians are particularly numerous, numbering over three million, an 80% increase compared to last year."
"The number changes every few seconds and is already approaching nine million. It's a metaphor for a country that is growing stronger after years of stagnation. Despite its continental size and enormous potential, Brazil is far behind the regional champion (Mexico, with 45 million tourists last year), but increasingly close to the silver medalist, the Dominican Republic, whose Caribbean resorts welcomed over 11 million visitors."
Brazil experienced a major tourism surge in 2025, welcoming over nine million foreign visitors, a 40% rise from 2024. Argentinians led the influx with more than three million visitors, an 80% increase. Rio de Janeiro emerged as the principal gateway, with beaches like Copacabana densely crowded and visible real-time visitor counters underscoring the boom. The surge signals renewed strength after stagnation and positions Brazil closer to regional peers, though it still trails Mexico and the Dominican Republic. Expectations include overtaking Colombia on the Latin American tourism podium as tour operators reassess past barriers such as distance.
Read at english.elpais.com
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