""A great club level experience isn't just about access, it's about how it makes you feel," says Jason LeDoux, general manager of The Langham, New York, Fifth Avenue. "At The Langham Club, it's the unspoken details: a warm welcome by name, a remembered cappuccino preference. [We try to] create something far more meaningful than just another club lounge - a genuine home away from home.""
"But here's the good news: Club levels have been reinvented by high-end hotel brands looking to differentiate themselves from the lowest common denominator crowd. Food is made to order via real chefs from dynamic, seasonal menus. Premium wines and spirits are poured around the clock in an environment catering to your every whim. Benefits might range from grab-and-go snacks to dedicated concierges and butler-style amenities."
"Hotel club levels - the good ones, anyway - are cool again. They're exclusive but not persnickety and have excellent service without excessive cost. They serve food and drink that's worth your time and caloric intake, not merely a way to "get your money's worth" while forgoing the destination's real culinary delights that await beyond the hotel's front doors. More people are taking notice, eager to get in on the action for themselves."
Hotel club levels have evolved from bland, crowded lounges into curated, elevated spaces offered by high-end brands. Chefs prepare made-to-order dishes from seasonal menus and premium wines and spirits are available around the clock. Services range from grab-and-go snacks to dedicated concierges and butler-style amenities. Attention to details such as personalized welcomes and remembered beverage preferences aims to create a home-away-from-home feeling. Modern club levels prioritize exclusivity without snobbery, excellent service at reasonable cost, and a meaningful guest experience. Post-pandemic demand for space, flexibility and privacy has increased interest in premium club offerings.
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